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Estonian influencers on TikTok are spreading Russian narratives, contributing to information warfare targeting Estonia.

On May 26, 2025, a Propastop article detailed how several Estonian TikTok influencers are actively disseminating Russian narratives. These influencers use content designed to subtly or overtly promote pro-Kremlin propaganda and disinformation within Estonia’s social media ecosystem. The article examines the nature of the content, the tactics used to spread these narratives, and the implications for Estonian information security. The report highlights specific individuals and includes examples of manipulated or coordinated messaging aimed at eroding public trust and aligning opinions with Russian geopolitical goals. This operation forms part of a broader Russian hybrid warfare effort to influence societal and political sentiment in the Baltic region through digital platforms.

Category: Cyber & Information Warfare

Subcategory: Information Operations

Incident Type: Propaganda & disinformation campaigns

Country: Estonia

Source report: www.propastop.org/en/2025/0…

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